The "Trade Bridge" Canton Fair trade matchmaking activity was officially launched. In order to improve the effectiveness of Canton Fair trade docking and help enterprises take orders and expand the market, the Canton Fair will continue to increase the publicity of trade promotion activities during the normal operation of the online platform, focus on different industry themes every month, hold a "trade bridge" Canton Fair trade matchmaking activities concentrated publicity and promotion, expand the volume of communication, improve the effectiveness of the event, give full play to the role of the Canton Fair as a national-level trade promotion platform, and better serve the stable scale and excellent structure of China's foreign trade. 

At the "Trade Bridge" August series special promotion meeting, Liu Chun said that in the past ten years, Chinese electronic home appliance enterprises have deeply cultivated the international market, the global market share of Chinese brands has steadily increased, and the international competitiveness has been significantly enhanced. The industry as a whole is transforming from a participant and follower in the international market to a leader, from the role of producer to innovator in the global value chain, and from product output to comprehensive global operation such as brand, management and quality. Electronic home appliances are one of the most important industry themes of the Canton Fair, and it is also one of the exhibition areas with the highest concentration of brand enterprises. At the last Canton Fair, the "Smart Life" zone was set up for the first time, displaying innovative products in the fields of smart home appliances, smart education, and smart sports, which were widely praised by enterprises and customers, and also reflected the high-quality development of service trade and the demonstration and leading role of innovation driven by the Canton Fair. She said that the "Trade Bridge" activity organizes targeted docking activities according to different industries, which provides strong help for enterprises to tap demand, expand business opportunities, and match supply and demand.

 The Canton Fair is an important channel for China's foreign trade and an important window for opening up to the outside world. Guangdong fully relies on the platform advantages and opening advantages of the Canton Fair to realize the connection with the world market and promote the leapfrog development of foreign trade. Enterprises in Guangdong Province actively participate in the "Trade Bridge" docking activities, strengthen exchanges and docking with foreign buyers, achieve good results, and better serve the stability and quality of foreign trade in Guangdong Province. Since the opening of the 133rd Canton Fair, Guangdong Province has carefully organized more than 115 enterprises that meet the procurement needs list to participate in 21 trade matchmaking activities, with an intended transaction amount of more than 40 million US dollars. 

At the same time, the Canton Fair takes advantage of its channels to actively carry out publicity and promotion abroad, and holds special sessions in Hong Kong and Macao. We strictly screen enterprises in accordance with the procurement list and relevant standards to ensure that the information of both suppliers and buyers is true and well qualified, which provides a guarantee for the effective docking of trade. The rich and diverse trade matchmaking activities have helped enterprises to grab orders and expand the market to the greatest extent, and also activated the efforts of Hong Kong and Macao buyers to participate in and purchase in Guangdong, helping the development of the Guangdong-Hong Kong-Macao Greater Bay Area.